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What to Look for When Investing in Start-Ups | Angel Investing for Beginners

Evaluating an investment opportunity can be approached in various ways. As an investor in a startup or early-stage business, there are key areas for consideration. Founder and Management Team- A capable, driven, transparent team with relevant experience is crucial for a startup’s success.

Product-Is the team well-versed in the solution their product/service offers and the strategies needed to market it to a broader audience (such as intellectual property, patents, etc.)? Financials and Business Model: How is the company going to make money? Although some financials may be entirely speculative, projecting exponential growth as wishful thinking, assessing them can offer insights into the founder's mindset. The thought process behind the numbers provides a sense of the product, market, and, most importantly, the founders and their approach to work.

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